talent management
The New Culture Wars
BECOMING IRRESISTIBLE THROUGH YEAR-ROUND ENGAGEMENT
By Josh Bersin
As the economy continues to improve and the labour
market tightens, it is becoming clear that the war for talent
is over, and talent has won. The burning question in
employers’ minds is how they can stop their employees
from leaving to seek other opportunities.
There was a time when HR could simply offer more vacation
days and retention bonuses to keep people around, but today, employees
are looking for much more. They are not just looking for
more money or a career; they are looking for an experience.
Conventional wisdom has long stated that to retain an employee,
you must engage that individual. But how can you tell who’s really
engaged? Employees who appear highly engaged on paper may be
the first out the door when a better opportunity comes along. So,
how do you achieve true engagement – leading to increased productivity,
increased trust and, therefore, increased loyalty? This is
the primary issue facing HR and business leaders today, according
to Deloitte’s Global Human Capital Trends 2015 report.
One of the reasons engagement is such a challenge is because organizations
tend to not look at engagement through the right lens.
Today, it’s no longer enough to show your employees how much
you want them. True engagement happens not when employees
know that you value them, but when they find passion, fulfillment
and constant growth opportunities in their current work environment.
Simply put, true engagement happens when employees find
the organization for which they work “irresistible.”
Ollyy / Shutterstock.com
HRPATODAY.CA ❚ JULY/AUGUST 2015 ❚ 33