THE SKILLS FOR CREATING A GREAT PRODUCT CAN TRANSFER TO HR INITIATIVES
Jim Rohn, the author of Twelve Pillars, brilliantly wrote, “Success
is neither magical or mysterious. Success is the natural con-sequence
of consistently applying the basic fundamentals.”
Whether one is in the fashion, publishing, automobiles, hotels,
restaurants or technology industries – the four same basic principles
of execution apply. They are the same everywhere.
Why does anyone want to repeatedly buy a product or service?
Well, because they can trust it and count on it. A business owner’s
job is to make sure that every customer always has a great expe-rience
when purchasing their products, so much so that they will
want to do so again and again. This is what creates loyalty to the
brand. It is what makes it recognizable immediately.
Every product or service that has risen to the top – in any busi-ness,
any industry – has followed these four rigorous steps in the
1. THE DESIGN HAS TO BE EXTRAORDINARY
Every aspect of a product’s or service’s design must be impeccable.
No detail is too small or overlooked. No matter what the prod-uct
or service, it is created with an end-user or consumer in mind.
From start to finish, it’s created for the desired effect – whether
it’s the perfect fit, beauty, speed, accuracy or precision – the design
fulfills the buyer’s wishes. How something looks and feels is a
result of design.
Great design can make us want to buy a car, a house, a pillow, a
suit, a phone. It can also turn customers off immediately.
Overlooking the design of anything – no product or service
is too small – can be a devastating mistake. Take time to assess
choices. Pay attention to the details and know who the end-user
or buyer is before beginning.
By Tom Murry
hr career path
HRPROFESSIONALNOW.CA ❚ FEBRUARY 2019 ❚ 43