thought leadership
Linda Nazareth came up with the
concept of “Economorphics” to take
the biggest trends in the world and
find a way to use them for every organization,
every individual – essentially,
anyone trying to put together a strategic
plan.
“We have big changes happening, demographic
change… people understand it to
an extent; however, I think we need to talk
more about where there’s a demographic
opportunity, where there isn’t one and
how you can take those opportunities,” she
said of her new book, Economorphics: The
Trends Changing Today into Tomorrow.
There are income changes, attitude
changes, women progressing globally,
changes to the international economy –
myriad social, demographic and economic
changes that seem overwhelming. But
Nazareth narrows those changes down to
15 or 20 major, overarching trends – and
what they mean for organizations.
“It doesn’t really matter how small your
planning horizon, how small your organization,
how limited you think your options
are. The biggest trends make a difference.”
That’s why it’s so important to understand
those trends and the potential
impacts they will have.
From globalization and urbanization
to dealing with demographic change, the
world we know is morphing into a different
planet. In Economorphics, Nazareth
gives readers the knowledge they need to
adapt to volatile, turbulent times, and to
plan for the future.
In her keynote session, she will translate
those lessons to her audience, taking an indepth
look at the biggest trends that will
shape the next two decades as well as the
challenges and opportunities they present
to the economy, the labour market, the financial
market and your industry.
Session attendees will learn about and
understand the trends that will impact the
future business environment, and how they
will affect your strategic plan.
The senior fellow for economics and population
change at policy think-tank The
Macdonald-Laurier Institute, Nazareth is
an expert in demographic and economic
trends. Her talks focus on what will happen
– and what you need to think about to
be on the right side of change.
Through her career, Nazareth has used
her combination of skills as an economist
and communicator to work and consult in a
wide variety of industries. Currently, she is
a consultant to organizations in the public
and private sector, and for over 10 years
she was the on-air economist for Business
News Network. She has also been a senior
economist at CIBC, and an economist with
the Canadian federal government. She is a
blogger for her own site as well as others,
including The Globe and Mail. Nazareth
has also been quoted as an expert in such
publications as the Wall Street Journal and
Wired magazine.
She is also the author of two previous
books, The Ever After Effect: Waking Up
From the “Boom” Years (Winding Stair
Press, 2001) and her 2007 book, The
Leisure Economy.
Attend Linda Nazareth’s keynote address
at HRPA’s Annual Conference and Trade
Show, February 2 at 4:30 p.m.
“IT DOESN’T REALLY MATTER HOW SMALL
YOUR PLANNING HORIZON, HOW SMALL
YOUR ORGANIZATION, HOW LIMITED YOU
THINK YOUR OPTIONS ARE. THE BIGGEST
TRENDS MAKE A DIFFERENCE.”
30 ❚ SPECIAL CONFERENCE EDITION 2017 ❚ HR PROFESSIONAL