By now, your organization is likely aware that new legislation commonly referred to as Canada’s
Anti-Spam Law (CASL) is coming into effect on July 1, 2014. In fact, your IT, sales and mar-keting
teams have probably been scrambling to adjust your processes and procedures to comply
with the legislation.
The federal government introduced the bill after years of complaints on the part of individuals and
businesses whose inboxes were constantly being inundated with unsolicited electronic messages, other-wise
known as spam. There is merit to those complaints. According to a 2013 report by Mountain View,
a California-based Internet security firm Symantec Corporation, a whopping 66 per cent of emails sent
daily are spam.
Enter CASL. One of the strictest pieces of existing legislation regulating electronic messages, CASL’s
purpose is “… to promote the efficiency and adaptability of the Canadian economy by regulating commer-cial
conduct that discourages the use of electronic means to carry out commercial activities.” Specifically,
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legal words
Ensure your Organization
Complies with Canada’s
Anti-Spam Legislation
IMPORTANT INFORMATION ABOUT CASL
By Laura K. Williams
HRPATODAY.CA ❚ JULY/AUGUST 2014 ❚ 17