Your vision statement should be the common glue that
holds the employee and the employer together. If both
the employee and employer are aligned in their visions,
employees will take up the cause of the company and make
it their own. How exactly do you define and share your vision
statement? Through the art of storytelling.
Hollywood has been telling great stories for over a century and
all the great blockbuster movies have followed a similar six-step
formula for telling great stories. In his book, The Storyteller’s Secret,
Carmine Gallo shares this six-step formula in detail:
1. Once upon a time there was (blank) – the hero’s world was
2. Until one day (blank happened) – turning the hero’s world
3. Because of that (blank) happened.
4. Because of that (blank) happened.
5. Until one day the hero found a solution.
6. Ever since then the hero’s world was back in order.
How can you apply this six-step formula to HR?
You need to start off with a strong and clear vision statement.
A place that can be visualized in our mind’s eye and a reality that
others can believe in.
An example of a bad vision statement would be: At XYZ Bank,
our vision is to be the number one bank in our industry. Number
one compared to what?
A better vision statement would be: At XYZ Bank, when our
customers are sitting down to discuss their financial future, they
will always think of us first as their trusted financial partner. Why
is this a better vision statement? Because employees can see them-selves
in this vision. They can take up this cause and make it their
own, and everything they do in their career at the bank will serve
as proof of what they believe (that they want to be that trusted
Once you have a clear vision statement, it’s time to craft your
HR story so that current employees and new recruits take up the
cause of your business and make it their own.
gajus / 123RF
THE ROLE GREAT VISION STATEMENTS PLAY
By Dave Buzanko
HRPROFESSIONALNOW.CA ❚ NOVEMBER 2018 ❚ 27