According to the 2018 Goldman Sachs 10,000 Small
Businesses Summit report, 70 per cent of small busi-nesses
find it hard to retain top talent. Although larger
companies have a good chunk of the Canadian tech mar-ket,
start-ups can still compete in the race for top talent. However,
to be successful, start-ups must differentiate themselves from
larger companies and reinforce their corporate values and compet-itive
edge to the talent market.
It’s clear that Canada’s tech market is growing, particularly within
the Toronto hub. According to research from FinTech, Toronto
attracted more than $1.4 billion in investment from both U.S.
and Canadian companies in September alone. Both tech giants
and disruptive start-ups have benefitted from these investments.
Companies such as Microsoft, Uber and Shopify are growing and
expanding within Toronto because of the enormous potential and
peshkova / 123RF
HOW CAN START-UPS COMPETE FOR
TOP EXECUTIVE LEVEL TALENT?
By Jamie Hoobanoff
HRPROFESSIONALNOW.CA ❚ NOVEMBER 2018 ❚ 51