If you have been in HR for a long time, you probably remem-ber
the days when newspaper ads and rolodexes were the only
items in the recruitment toolbox. The search for a strong can-didate
started with some ink and a few phone calls. While this
may sound archaic, the truth is that many have yet to move beyond
the “advertise and apply” model set decades ago. Canadians have
changed the way that they expect to find their next job, but busi-nesses
are stuck in the past.
Most companies that are hiring will place a job ad and wait for
applications. They choose a shortlist to interview and then select
the best applicant from the bunch. In fact, this is so common that
Hays Canada’s recent “Hiring Transformed” report found that
two-thirds of Canadian employers still rely on job boards to find
their ideal candidate, despite a woeful five per cent success rate. So
why is there still such a reliance on job ads? Why stick with some-thing
that rarely, if ever, delivers the right talent?
gmast3r / 123RF Stock Photo
WHY AREN’T THE RIGHT PEOPLE APPLYING TO YOUR JOB ADS?
By Rowan O’Grady
YOU AREN’T IN
HRPROFESSIONALNOW.CA ❚ AUGUST 2018 ❚ 39