letter from the editor
THE MAGAZINE OF
THOUGHT LEADERSHIP VOLUME 35 / NUMBER 9 AUGUST 2018
Publisher: Jill Harris, Lester Communications Inc.
WManaging Editor: Liz Bernier, HRPA
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ith September quickly gaining ground, many of
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EDITORIAL ADVISORY BOARD
Jason Beeho, Levitt LLP
Dr. Claudette Knight, DBA, Msc., MBA
Dean Bulloch, MBA, CHRE,
Charles Marful, Ernst & Young
School of Business & Hospitality,
Conestoga College Institute
Anthony Papa, Federal-Mogul Motorparts
Cheryl Fullerton, Corus Entertainment Inc.
Laura L. Randell, B.A., CHRE, SEEC
Schulich School of Business
John Hamovitch, Intelex Technologies
Jose Tolovi Neto, Great
Paul Klein, Impakt
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Back to Recruiting
us are preparing to power down summer vacation
mode and get back into gear.
Even without a classroom to return to on Sept. 1
or kiddos to drop off at the bus stop, I’ve always felt the “back to
school” vibe as soon as Labour Day is over. If you’re like me, the
lead-up to September almost feels like preparing for a mini New
Year’s, where I resolve to accomplish everything I’d like to finish
out the year on a high note.
Recruitment is one area in particular that comes to mind this
time of year. With vacations ending and the summer “slow period”
coming to an end, many of us will start to see more movement in
the job market.
With that in mind, this month’s cover story is all about The
Recruiting Re-Think. Author Melissa Campeau walks us through
what the experts have to say about creating a strong employer
brand online and how to attract the very best candidates in a rap-idly
evolving environment. That story starts on page 15.
We’ve also got a fascinating glance behind the curtain at
Shopify’s culture team, including the secrets behind how they
empower employees to create a massive competitive advantage;
read all about it on page 20.
Finally, don’t miss our step-by-step piece on performing an
effective risk assessment, and learn how to lock down cyber risks
in your organization on page 25. Plus on page 29, read about the
latest recommendations in the race to prepare your workplace for
I hope you will find this month’s content useful, informative –
and maybe even inspiring for a back-to-school resolution or two
of your own.
Managing Editor, HR Professional n
fikmik / 123RF Stock Photo
6 ❚ AUGUST 2018 ❚ HR PROFESSIONAL