THE HOTTEST TREND FOR 2019?
There are so many exciting HR trends that are expected to
emerge or evolve in 2019 – AI, candidate experience and
real-time measurement to name just a few. However, one
that should really be discussed is recruitment marketing.
It isn’t new, “employer brands” and “value propositions” have been
discussed for some time, but recruitment marketing is growing up
and becoming increasingly important in a skill-short, competitive
Some brands are already doing a pretty awesome job of it – take
a look at L’Oreal Talent, for example, they’re very smart with the
recruitment marketing they do, with a clear call to action in every
piece of content they publish.
So, could 2019 be the year to shine with a smart and savvy
recruitment marketing strategy?
WHY WILL RECRUITMENT
MARKETING BE BIG IN 2019?
Unemployment in Canada is at its lowest in 40 years, which means
that not only has the national pool of available talent dwindled
to little more than a puddle, but employers now need to be much
By Lee-Martin Seymour
Social media has been a game-changer
in recruitment marketing
HRPROFESSIONALNOW.CA ❚ FEBRUARY 2019 ❚ 67