By Sarah B. Hood
Can altruism coexist with capitalism? A growing body of thought holds that organizations with a strong ethical mandate are not just a nice idea; they tend to be more productive, better at attracting and retaining desirable employees and ultimately more profitable than those without.
Nonetheless, the value of ethical leadership can be a hard sell to senior executives negotiating a tough economy. And even when they do buy in, who defines the ethical code, especially when values clash?